Note that, for our purposes, Facebook is referring to the shared Web page when using the term “object”: They are quite similar to each other, although they can be somewhat subjective in interpretation. #2016 SOCIAL MEDIA META TAGS HOW TO#The type of display format we’re requesting from Twitter is also specified: īoth Facebook and Twitter offer guidelines on how to use the above tags. As with Facebook, only a few are required. Twitter has its own tags that are similar to the Open Graph protocol, but uses the “twitter” prefix instead of “og”. There are so many from which to choose that it can be somewhat intimidating, but only four are actually required: Ī previous version of this post listed these four A complete list of tags available can be found at the Open Graph Web site. When a link is shared, both Facebook and Twitter scrape the associated web page and read its tags to display the appropriate information.įacebook uses tags leveraging the Open Graph protocol, a classification system for Web pages that extends beyond those tags already defined in HTML5. How do we specify these attributes? With tags. Twitter, as well, has multiple ways to format shared web pages that appear in its feed, but we’ll look at the one that’s quite similar to the above example from Facebook, which Twitter calls the “Summary Card with Large Image”: Twitter cardĪs we can see, each features multiple attributes of the shared Web page: Let’s say someone has shared the home page of a fictional travel company – Facebook displays it like this: Facebook card Unless otherwise specified, every website defaults to the type called, appropriately, “website”, which is the example we’ll use. Sharing on Facebook and Twitterįacebook offers developers various options on how a shared web page appears in its timeline depending on the website’s content. Facebook and Twitter are, by far, the most popular social media platforms, so let’s focus on those two. When users choose to share these links, it is tasked to the web developer to make sure that the associated web pages are properly prepared, which is what we’ll look at now. This comes as no surprise as sharing via social media, the internet incarnation of word-of-mouth, is one of the most effective ways for businesses and individuals to gain awareness. We’ve all seen the ubiquitous Facebook and Twitter icons, among others, just begging to be clicked. These days, almost every website encourages visitors to share its pages on social media.
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